About the Study

In early 2007, the CPRF and APCO partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers.

CPRF sent a survey on the subject of blogger outreach to its members. APCO developed a list of top-tier bloggers based on industry-standard ranking tools (like Technorati™), and asked the bloggers the same questions.

About the Bloggers

More than 90 percent of the bloggers in the study spend at least 10 hours per week blogging, and 15 percent describe themselves as “full-time bloggers.”

About the Council of PR Firms

With 100-plus members, the mission of the Council of Public Relations Firms is to advance the business of public relations firms by building the market and firms’ value as strategic business partners.

About APCO Worldwide

APCO Worldwide is a global communication consultancy headquartered in Washington, D.C., with offices in major business, media and political capitals throughout the world. APCO helps clients to anticipate and respond to challenges and opportunities that affect their reputation and performance by providing communication consulting assistance around the world.