About the Bloggers

APCO targeted a population of well-read (and well-linked-to) bloggers:

• More than 90 percent spend at least 10 hours per week blogging
• 59 percent spend more than 20 hours per week
• 15 percent describe themselves as “full-time bloggers”
• Another 15 percent are full-time, stay-at-home parents

Interestingly, 15 percent work in the science or education fields, though only 6 percent work in information technology or software. Even the most prolific bloggers are very busy with other responsibilities.

These bloggers are also relatively experienced in the practice, given the nature of the medium. A majority (54 percent) of the respondents reported they started blogging three years ago or longer. Still, 30 percent reported blogging less than two years, demonstrating it is possible to build a very well-read blog relatively quickly.